Bus Éireann’s Employee Engagement Levels Grew By 55% with Workvivo

Workers in the field – or in Bus Éireann’s case, on the road – are much harder to reach with traditional communications. Things get trickier when you need to communicate the same messaging to frontline and in-office employees at the same time. Add in a global health crisis that forces a significant number of your staff to work remotely and you’re facing challenges you likely never expected. When we think about employee experience and corporate communications, what usually springs to mind are company newsletters, email campaigns, and virtual noticeboards. But there’s a large cohort of workers across the world – almost two billion – that carry out their roles on the front line.

According to Microsoft, 88% of organizations employ people in frontline roles. They’re on the ground instead of behind a desk. Newsletters popping up in the inboxes of your in-office employees might be a great way of disseminating information, but excluding people doesn’t bode well for company culture and worker satisfaction.

At Bus Éireann, a state-owned bus service operating across the Republic of Ireland, over 71% of employees have no company phone number, company email address or company computer. Out of 2,700 employees, 1,700 are drivers and 300 are garage-based.

Before partnering with Workvivo, the company had no way to engage or directly communicate with three-quarters of its workforce. Changing that would require a unique, cost-effective solution that catered to Bus Éireann’s specific needs.

Enter Workvivo.